GiveNOLA Day is the biggest fundraising event of the year for New Orleans nonprofits, and this year, your organization can make the most of it. In just 24 hours during GiveNOLA Day 2024, nonprofits raised over $7.3 million—let’s make sure you’re prepared for what may be another record-breaking year.
Planning for your GiveNOLA Day campaign starts well before May and requires thoughtful engagement with stakeholders, donors, and community members. Comfy Stone helps local nonprofits craft marketing strategies that maximize awareness, inspire donations, and create long-term supporters.
Follow this simple, action-driven plan to stand out and crush your GiveNOLA Day fundraising goals.
#2 Show NOLA Why They Should Donate with Powerful Storytelling
#3 Equip & Empower Your Advocates
#1: Plan Your GiveNOLA Day Campaign Strategy
Your successful GiveNOLA Day campaign doesn’t start in May—it starts now. Here’s where you need to begin:
Craft a Clear, Powerful Message
Your message is the heart of your campaign. Make sure it’s:
✅ Emotional: Why does your cause matter, and why now? Make donors understand why they should care.
✅ Specific: What will donations fund? The more specific you are, the more donors will feel their money is making an impact.
✅ Compelling: What makes your organization stand out? Highlight your unique value.
Identify Your Outreach Channels
Maximize your reach and donor engagement by leveraging a mix of platforms:
📧 Email: Send regular, engaging updates and reminders.
📞 Phone: Connect personally with high-value donors.
📱 Social Media: Build excitement leading up to GiveNOLA Day with consistent posts and video content.
🎉 Events: Consider hosting a virtual or in-person event to drive real-time donations.
Map Out Your Campaign Timeline
Don’t wait until the first week of May. Start building momentum in early April by establishing your GiveNOLA Day goal and sharing impactful stories. Increase efforts in the two weeks leading up to May 6 to create urgency and keep your cause top of mind.
#2: Show NOLA Why They Should Donate with Powerful Storytelling
Video isn’t just a nice-to-have—it’s the most effective way to connect emotionally with potential donors and drive action.
What Makes a Powerful Fundraising Video?
🎥 Real Impact – Show who you help and how donations make a difference.
❤️ Emotion-Driven Storytelling – Let donors see, hear, and feel your mission.
📢 Authenticity – No overproduction needed—real stories always work best.
The Types of Videos You Need:
🎤 Donor & Community Testimonials – Showcase real people sharing why they give or volunteer.
🔍 Behind-the-Scenes Footage – Show your work in action and how past donations have made a difference.
👤 Leadership Messages – Inspire trust with a heartfelt ask from your leadership team.
📱 Bite-Sized Clips – Use quick, engaging snippets for platforms like Instagram and TikTok.
Pair Your Videos with Static Content
While video is powerful, reinforce your message across email marketing and social media with static photos, graphics, and infographics. A strong mix of visuals creates a compelling, well-rounded campaign.
#3: Equip & Empower Your Advocates
Your staff, board members, and volunteers play a crucial role in amplifying your message. Give them the tools they need to encourage their networks to participate in GiveNOLA Day.
Create Shareable Content Assets
Equip your advocates with easy-to-share content:
📢 Social Media Templates – Pre-designed graphics and captions for Facebook, Instagram, and Twitter.
📧 Email Templates – Ready-to-go email drafts for their networks.
📲 Text Templates – Short, easy messages they can send via SMS.
Provide clear guidelines and templates to keep messaging uniform across all platforms. Consistency strengthens your campaign’s impact and builds trust with your audience.
Let’s Make This Your Biggest GiveNOLA Day Yet!
Start planning now, leverage engaging videos, and equip your team with the right tools to spread the word.
Need help executing your video strategy for GiveNOLA Day? Our GiveNOLA Day Video Impact Package is designed to help nonprofits like yours turn engagement into donations. Spots are limited—book a call today to get started! Let’s make this your best GiveNOLA Day yet.
コメント